
Controla todo el proceso de venta de tu negocio
con los embudos personalizados de Witei
El embudo de ventas o funnel de ventas, son las etapas por las que pasa una persona hasta que llega a un objetivo final marcado por el negocio.
Algunos ejemplos de objetivos que un negocio puede tener son: Que compre un producto, que contrate un servicio o que se registre en la web.
Según la etapa en la que se encuentre cada persona la empresa tendrá una estrategia de comunicación y marketing diferentes.
Definir las etapas dependen de las necesidades y objetivos de tu negocio.
Aunque normalmente se suelen ver estas cuatro etapas:
1. Prospecto
2. Contacto
3. Potencial cliente
4. Conversión
Con el CRM de Witei podrás personalizar tu embudo de ventas como quieras. Podrás tener todas las etapas que quieras y nombrarlas según tus estrategias.
Desplaza a cada contacto por las diferentes etapa en un solo click.
Cada vez que trabajes con cualquiera de tus clientes, sabrás rápidamente en que etapa se encuentra.
También podrás sacar un listado de tus contactos según la etapa que quieras. Trabajarás en cada etapa del embudo de forma única y organizada.
Si quieres ir un paso más allá (de hecho, esto es bastante frecuente) cada equipo puede contar con su propio embudo. Como el equipo de ventas, el equipo de marketing y atención al cliente. Cada equipo adapta el embudo a sus objetivos y a sus estrategias.
Por ejemplo:
A medida que una persona avanza por el funnel de ventas, vas conociendo más información sobre la misma: como sus necesidades e intereses.
Con esa información irás sabiendo si cualifica o no. También sabrás si estás enfocando bien tus estrategias para atraer al mayor numero posible de potenciales clientes.
Con un embudo de ventas podrás analizar en qué parte de toda tu estrategia ganas o pierdes más clientes. Con esa información podrás seguir mejorando todas tus estrategias.
Prueba y error hasta que des con la fórmula con mayor tasa de éxito.
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