The first time they told me about B2B and B2C I stayed like this
Jan this article I want to explain what they are and why they determine what type of service you offer.
B2B means business to business. They are those businesses whose sale is aimed at companies. That is, companies that sell to companies. Either online, online or mixing both. An example of B2B is us, Witei: a CRM oriented to both physical and online businesses. Our goal is to help businesses manage all their information and offer them sales, marketing and customer service tools so that they can provide the best service and continue to grow. You can view more information here.
B2C stands for business to customer. They are the businesses whose final sale is directed to the consumer, to anyone who is not a company. An example of a B2C business is opticians.
B2B2C stands for business to business to customer. They are those businesses that focus on both companies and consumers. Examples of such businesses are: Apple that has a branch for both individuals and companies. Equal idealist or El Corte Inglés.
Some of the main differences are:
Actually the means they have are the same:
Online strategies in which they can use: SEO, content creation (article, infographics, webinars, videos …) paid ads (SEM), social networks, email marketing
Offline strategies: advertisements on billboards, in conventional media such as television and radio, mailboxes, shop windows, cold calling …
But in the end it is based on two variants:
If it is true that both a B2B and a B2C need to rely mainly on a CRM. With a CRM they get: